Liquor sales up amid holiday, pandemic

BECKLEY, WV (WOAY) – Liquor stores are busier than ever now thanks to the holiday and the pandemic.

CJ’s on Eisenhower Drive in Beckley says New Year’s Eve is always a busy time of year, but since more people are celebrating at home, sales are up. The drink of choice this year seems to be liquors like Hennessy rather than champagne.

“Some people come in and they want to buy Hennessy, Patron, tequila. Our new products are Captain Morgan’s orange vanilla and sliced apple,” said Dellrenda Carter, a cashier at the store. “We’ve been more busy this year and I think it’s because of COVID-19. A lot of people are home and they don’t have a lot to do, so they come to the liquor store.”

Carter reminds customers that if they want to shop before the ball drop, be sure to stop by before 10 p.m. and wear a mask.

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Kassie Simmons
Kassie Simmons joined the team in January 2019 as a weekend journalist. She graduated from Virginia Tech in just two and a half years with a BA in multimedia journalism. During her short time at Virginia Tech, she served as the editor for the university’s chapter of The Tab. Kassie was named the top reporter for The Tab at Virginia Tech on multiple occasions and made the list for the top 30 reporters for The Tab in the U.S. She also studied theater performance and minored in creative writing. Before coming to WOAY, Kassie interned at WSLS in Roanoke and the Tidewater Review in her hometown of West Point, Va. She has loved following breaking news since her childhood and has a passion for delivering the stories people care most about. Kassie is excited to be working in Southern West Virginia and looks forward to all the adventures ahead of her. You can follow her on Twitter at @KassieLSimmons and like her page on Facebook. If you have a story you think she should check out, send her an email at