Beckley, WV (WOAY) – A longtime Beckley car dealership has a new name and new owners. The store at 252 Auto Plaza Drive, known for years as John Howerton Honda, is now Victory Honda Beckley. The dealership is part of Victory Automotive Group, a national chain that operates locations stretching from California to the East Coast.
General Manager Aaron Parsons said the Beckley store officially changed hands at the end of June. According to Parsons, the new owners have already hired additional service technicians to move customers through the shop more quickly. He said the team now wants to introduce itself to the dealership’s longtime customers.
“Buying a house and a car is the two most important things you can purchase in your life. And we want you to leave here feeling like you got a great deal,” Parsons said. “It’s just customer satisfaction, earning people’s business and being involved in the community. We’re definitely going to do that.”
