Morgantown, WV (WOAY) – West Virginia University offers donors multiple opportunities to amplify support during upcoming fundraiser.
On Wednesday March 26, 2025, The 24-hour WVU Day of Giving fundraiser organized by the WVU Foundation, in its eighth year, has raised more than $96 million dollars since 2017.
“Mountaineer Nation has made a significant difference each year through their generosity on Day of Giving,” Kristen Shipp, WVU Foundation executive director of annual giving, said. “Your gifts are critical for enhancing student programs, groundbreaking research, improvements to campus and more. We are grateful for your unwavering support.”
WVU alumni and friends will have multiple opportunities to unlock additional dollars for the areas of WVU most valuable to them by taking part in day-long and hourly challenges on Wednesday. Among the all-day challenges:
- The top three registered Day of Giving ambassadors who inspire the most gifts through their unique URL will win additional funding for their program/unit of choice.
- Three donors who share on social media why they made a gift on March 26 will be selected to receive additional funding for the unit they tag. Donors must select the share feature from the confirmation page after making their donation and use #WVUDayofGiving and #IGave.
- The Country Roads Challenge calls for participants to record a video of themselves on social media singing or performing “Take Me Home, Country Roads” to help their favorite unit or program. Three of the most creative #WVUDayofGiving posts will be selected to earn additional funding for tagged units.
- Mountaineer alumni and friends can post pictures on social media wearing their favorite WVU gear. Three creative #WVUDayofGiving posts will be selected to earn additional funding for tagged units.
- The WVU Pet Photo Challenge asks supporters to post pictures on social media of their Mountaineer pets sporting WVU gear. Three creative #WVUDayofGiving posts will be selected to earn additional funding for the tagged units.
Hourly challenges also offer exciting opportunities to secure additional funds based on participation and dollar amount raised. Some of the highlights include:
- From midnight to 1 a.m. EDT, the top three participating groups with the most gifts during the day’s opening hour will win additional funding.
- From 10-11 a.m. EDT, the top three participating groups with the most gifts from WVU alumni will win additional funding.
- From noon to 1 p.m. EDT, the top three participating groups with the most first-time donor gifts will win additional funding.
- From 2-3 p.m. EDT, the top three participating groups with the largest gifts made online will win additional funding.
- From 3-4 p.m. EDT, the top three participating groups with the most faculty and staff gifts will win additional funding.
- From 8-9 p.m. EDT the top three participating groups with the most young alumni gifts — 2014-2024 graduating classes — will win additional funding.
- From 11 p.m. to midnight EDT, the top three participating groups with the most gifts in the day’s final hour will win additional funding.
Those wishing to participate in the annual fundraiser are encouraged to visit the WVU Day of Giving website for full instructions and a complete list of challenges — two pre-Day of Giving challenges are already underway.
