Starbucks’ “beloved” pumpkin spice latte is available today with a special ingredient this season.

Fall is just around the corner and people are already pumped for pumpkin spice season to officially get under way!

But is it all just hype or are consumers really ready for the wildly popular fall flavor?

Kate Taylor, a senior reporter for Business Insider, told ABC News she has been on the “pumpkin spice beat” for the last four years and said year after year the demand for PSL products smashes her expectations.

“The demand is definitely still there. Every year the pumpkin spice [craze] is going to be as big as it can be,” Taylor said. “So many brands have launched their own products now that it’s far beyond just Starbucks.”

Google Insights shows a significant spike in search interest for pumpkin spice during the last week of August.

“More and more companies are launching their pumpkin flavored products in mid-August, which feels wild when it’s 90 degrees,” Taylor said.

She added, “I think every year it’s going to feel like pumpkin spice will hit its peak, but somehow continue to drive sales.”

Fun fact: there’s even an official Facebook group for PSL lovers called the Leaf Rakers Society. Run by Starbucks, it acts as a gathering place for fall fanatics to celebrate and anticipate their favorite season.

Of all the crazy products that have hit shelves over the years, ranging from pumpkin spice coffee to Greek yogurt, Taylor said the one that interests her the most is cereal.

“Cereal is super interesting. It seems so funny but it does make more sense than [some] other things,” she said.

Compare that to products like pumpkin spice deodorant.

Yes, it was a thing. No, she’s not a fan.

“It doesn’t even seem appealing.”

Starbucks is officially adding the fan favorite seasonal pumpkin spice latte to the menu on Tuesday for the 15th consecutive year.

A spokeswoman for Starbucks told ABC News: “We love that it has become an iconic symbol of the season.”

The coffee brand is also introducing two new products available exclusively in grocery stores: Starbucks Pumpkin Spice Cookie Straws and Starbucks Pumpkin Spice Flavored Ground Coffee K-Cup Pods.

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Tyler Barker
Tyler Barker is currently the News Director and Digital Content Manager for WOAY-TV. He was promoted to this job in Mid-November. He still will fill in on weather from time to time. You can follow Tyler on Facebook and Twitter @wxtylerb. Have any news tips or weather questions? Email him at tbarker@woay.com