Hallmark officially reopens its doors at Crossroads Mall

BECKLEY, WV (WOAY) – After operating on a soft opening for nearly a month, the Hallmark store has now officially reopened its doors to customers once again.

A ribbon-cutting ceremony was held Friday to welcome the store back.

The Adam’s Hallmark store is now owned and operated by the Adam family. The store had previously functioned as a corporate-owned store since its start at the Crossroads Mall.

This is the family’s seventh Hallmark location in West Virginia.

While the store is now independently owned, shoppers will still be able to expect much of the same Hallmark product, with more American and West Virginia-made items.

“We’re thrilled to be here, it’s a great community,” says co-owner Andrea Underwood. “You draw from a really large geographic area, so we think this has a great potential to be a really strong store, and we are just thrilled to be in the community.”

They will be continuing their grand opening celebration Saturday, April 30. It will include a children’s book signing, a jewelry trunk show, and giveaways and prizes.

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