SAN FRANCISCO (BY: JESSICA GUYNN, USA TODAY) – Mikita Burton has had a Facebook account for nine years, nearly as long as her youngest child has been alive. And, until arguments about the presidential election spread like a contagion throughout her news feed, she averaged three hours a day chatting with friends on the social network.
Now, she tops out at 20 minutes, has deleted the app from her phone and traded in Facebook for Instagram. The 41-year-old mother of three from Overland, Kan., posts on Facebook once a week, catching up with close friends by texting, calling or meeting them for coffee or happy hour.
“The less time I spent on Facebook, the better I felt,” says Burton, who works for the school district.
More than a dozen U.S. users interviewed by USA TODAY say they are starting to question their always-on relationship with the giant social network. Not only are they liking it less, they say they’re scaling back how much time they spend there. And those rumblings of growing Facebook fatigue are starting to show up in tracking data.