BECKLEY, WV (NEWS RELEASE) – Chick-fil-A ® is issuing a cattle call. The restaurant company, known for
its iconic “Eat Mor Chikin®” Cows, will celebrate the 13th annual Cow Appreciation Day on Tuesday, July 11,
2017. On that day, Chick-fil-A restaurants nationwide will offer a free entrée to any customer who visits a
restaurant dressed as a cow.
Adult customers who dress in any type of cow attire, whether it’s “head-to-hoof” or sporting a cowspotted
accessory, will be rewarded with a free Chick-fil-A entrée, such as an Original Chicken Sandwich,
seasonal Smokehouse BBQ Bacon Sandwich or breakfast favorite, the Egg White Grill. Children will receive a
free Kid’s Meal for dressing in a cow costume. Salads will not be redeemable during Cow Appreciation Day this
year. (A full list of redeemable menu items can be found at www.cowappreciationday.com)
The Cow Appreciation Day celebration will last from restaurant opening through 7 p.m. local time
(Beckley Galleria 6:30 am – 7:00 pm & Crossroads Mall 10:00 am – 7:00 pm).
Cow Appreciation Day celebrates the restaurant company’s iconic cow advertising campaign; an awardwinning
marketing campaign that is marking its 22nd anniversary this year. In addition to clever roadside
billboards, the Eat Mor Chikin Cows are the focal point of Chick-fil-A’s in-store point-of-purchase materials,
promotions, radio, TV and internet advertising, and clothing and merchandise sales.
All free-standing Chick-fil-A restaurants will have an active Cow Appreciation Day Snapchat filter that
will allow guests to share their experience with friends and family.