Target Red kickoff begins tomorrow

Local - 7/31/2014 5:08 AM by Adam Mayer

BECKLEY -- A campaign for cracking down on red light running is adding to the saying "red means stop."

The Southern Regional Highway Safety Office held a press conference today to announce the Target Red Enforcement Campaign.

Officers from several local agencies were in attendance to help promote the kick-off. Target Red is an anti-red-light running campaign that was started in Beckley in 2008 to target problem intersections and reduce crashes. It's now enforced each year by law enforcement agencies across West Virginia.

Matt Jeffries, the Chief of Police in Fayetteville, says “we have a lot of horrific and fatal crashes, particularly on route 19, due to people running red lights or people driving, through this we hope to prevent some of that.”

The 2014 enforcement will begin on August 1st and run through 17th.


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