4/2/2014 2:20 PM
by Karen Franklin
BECKLEY - A local organization that serves seven West Virginia counties wants employees to dress casually for a good cause.
The United Way of Southern West Virginia launched its Denim for a Difference campaign to assist food pantries and kids around the state.
Participants will have three choices: Pay $5 to wear jeans for one day, $10 for three or $15 the week of April 7. Organizers told Newswatch it's a win-win situation just in time for nice spring weather.
"We all like to wear our flip flops and cute shoes in the spring, and sometimes they just go best with blue jeans," Margaret O'Neal said. "You can dress down, wear a cute little top and even a blazer and wear your little open-toed shoes with your jeans next week and really celebrate spring."
Participating companies will get badges and signs to explain why they're dressed down.